Monday, April 8, 2013
10 Truths About Social Media Success Pt. 3
Get 1000 Twitter followers today!
I get so tired of seeing that on Twitter. Those accounts follow me on a regular basis, but I do not follow back. Why not?
I already have a lot of followers that don't interact with me in any way. Why would I want more?
Many people get on Twitter because it is what they think they need to do for their business, or because they are an author and want to build a fanbase...
So they follow anybody and everybody in an attempt to get their followers up...they friend everybody in the Facebook world....and it gets them nowhere. Which brings me to my next truth of social media success:
#3 Lots of friends and followers does not always mean popularity.
My fine friends (and I do consider you to be my friends), just because you have a ton of followers, and just because you have so many friends you had to convert your account to a fan page, doesn't mean that you are popular.
You'll just be like that guy in high school who knew everybody, but no one was close to him. No one knew anything about him. Nobody cared about him. So he had no influence. You're life would go on if you didn't know anything about him. Seriously. It would go on like the guy didn't exist, and that's my point about social media. You will still be no one with nothing to say, followers or no followers. Friends or no friends.
I made this mistake early on in my Twitter adventure.
I was just following anyone. If you had a pulse and followed me, I would follow you. Then I started following people without a pulse. People who followed me and then didn't ever interact with anyone. Then I started following people without a picture on their account. I kept following people who had stopped following me...and on...and on...and on...
It was like being alone in a crowd...all alone
Now I am more selective about who I follow. Not that I haven't met some very cool people on social media. I have. They are people that I would give me left arm for. But the people who don't interact with me at all far outweigh them.
All I'm trying to say is that, whatever your reasoning for being on the social networking sites, you have to understand that you shouldn't follow everyone. It means nothing if you follow 10,000 people or 100 people. It's not a contest. There are no winners. I'm no more popular with 7,000 followers than I was with 200 followers. If anything I feel less popular.
If you're purpose is to connect with customers, it would be better to be following or friending people with a genuine interest in what you are doing than to be following random people who could care less about you and your existence. I would rather be hooked up with 100 people who genuinely take some interest in my writing than to be connected with 100,000 people who don't want to read...ever.
I like to interact with people and have fun socializing with them.
This is the true reason to be on social networking. To be social and interact with people. Not to build a immense following of people who don't even know you exist. What fun is that? What is the point? If you don't know what they're doing and they don't know what you're doing, what's the point? In what way are you popular or well-known? No one knows you, just like before.
Friends and followers does not equal popularity.